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About YUI


Thank you for your interest about Yui Brooklyn\(^o^)/ 

I’m Yui, entrepreneur who decided to take a different route in life. 

Yui Brooklyn is an experimental candle lab I founded in Brooklyn, NY since July 2020.

I love to implement innovative ideas with natural materials such as soy wax, a dried flower, and an essential oil. I'm constantly looking for ways to make products more environmentally-friendly and more Kawaii which means the culture of cuteness in Japan. 

In 2016, I moved from Japan to New York with my husband. I've never been to New York before, and I've only been to California on my honeymoon.

Moving to New York, the epicenter of fashion, art and economy, was the greatest joy of my life. However, it was very difficult for me to give up my career in Japan and away from my family and friends without speaking English at all at the first time.

It was the building superintendent who talked to me everyday in my first living in New York. He taught me lots of English phrases. I remember the first word he taught me was "Yummy, yummy in my tummy!". I didn't know what that word meant though, I liked the phrase and say it as a greeting. Remember here, "Kawaii" is a Japanese word meaning Cute. The greatest joy (Spark joy!) in my life is to see and touch cute things. It was "Kawaii" which supported my difficult life in New York. Even the word "Yummy, yummy in my tummy!" was a new kawaii for me. From the time, I found New York was full of cute things.

When I found a cute pink hippo truck (I know it is Party Rental Truck!) in Manhattan, I made sure that good luck would come that day. I went to Saks fifth avenue on Fifth Avenue and played celebrity. I tried lots of clothes at a second hand store in Williamsburg and chose the best one. I wrote a secret candle recipe in my unique notebook in the world made of recycled paper. When walking through town, you always praise my trademark pink hair, my favorite clothes bought in Japan, and my graffiti-like tattoos. Your culture gave me power. I was pushed by the power of all of you and decided to express my "Kawaii" in New York with candles.

I don't speak English well, but think "Kawaii" does not needs any word. We look forward to interacting with you through candles.


SHOUTOUT LA: Meet YUI KOBAYASHI: CEO and Founder of Yui Brooklyn